Match Overview
  • 31 May 2024
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Match Overview

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Article summary

Match in the Syniti Knowledge Platform allows you to configure, execute and view results sent from the Syniti Match Desktop. Match jobs are used to effectively match contact and operational data by comparing all relevant data and using a variety of strategies to process a wide array of standard errors.

Match is successful in identifying true matches while minimizing false matches in inconsistent, incomplete data. By comparing all relevant data and using a variety of strategies to deal with the wide array of hearing, reading, keying, and “lack of standards” errors typically found in contact records in most databases, Match is able to achieve results that are almost human in perception.

Match encourages use of multiple match keys so that it doesn’t rely on any single item of data always being consistent and present. The keys are tight enough to make sure that the volume of comparisons is reasonable, but loose enough to catch the records with typical errors and inconsistencies. These match keys run quickly and efficiently on large volumes of data, comparing only records with enough in common to warrant a closer look, not reporting those pairs which don’t reach the specified threshold, and ignoring records which don’t save enough similarity.

The following links will help you get started with utilizing Match in the Syniti Knowledge Platform to its fullest potential:


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